We begin with a relaxed, comprehensive, deep-dive workshop where we dig into your industry, your story and personality, your needs, goals, aspirations, and challenges.
We begin identifying your ideal customers, the things that make you different and give you an edge, and how to position and communicate these unique things throughout your brand.
Having broken ground, we start market research and analysis of your competitors, your target audience and your industry.
Our goal here is to find gaps and opportunities in the market; problems your customers have that need solving; the way they want to be communicated with, and the perfect place for your brand to make its mark.
This is where beautiful things start to happen! We pull together all the findings from our workshop and research, and start to refine a clear, targeted strategy for your brand to succeed.
By this point, we will be confident about what unique qualities can make you stand apart, who your 'tribe' is going to be, and what gap in the market they occupy. We will also have a clear understanding of the most effective look, personality and marketing strategy for your brand.